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Marketing Strategy & Implementation Plan

Connect the dots between consumer insights and their buying journey to your marketing strategy. I will give you a workable master plan for execution with an output that defines all relevant consumer touchpoints, and help implement digital marketing, advertising, retail presence, social media and much more. You can also get help to set up internal processes that help marketing work better.

Consumer Persona Building
Deep dive into consumer’s life and purchase/use behavior to uncover insights for brand building

Mapping Buyer Journey
Identify buyer touchpoints and their importance for consumer

Brand Strategy
Create robust branding fundamentals

Marketing Implementation Strategy
Crucial touchpoints and detailed plans and budget priorities. Set internal processes

Brand Identity Development

A tried-and-tested process through which you develop an enduring and attractive brand identity for your customers. Prioritise your consumer segments, derive insights to use in all marketing efforts and define your brand on functional and emotional attributes that help sell. Develop compelling brand propositions that succeed with consumers, and a blueprint for executing marketing with creativity and consistency.

Above-The-Line Advertising

Take advantage of my experience of over 100 ad campaigns. Convert your brand proposition into advertising that delivers results, be it on Television, print, or any other medium. Balancing creativity with scientific process, my thorough approach will deliver you result-oriented advertising. Plus, you get the benefit of my media planning experience from having handled ad budgets of hundreds of crores.

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Briefing

Comprehensive template to brief agency with clarity and purpose

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Campaign Idea Generation

Supervise agency to convert the marketing proposition into a ”A-Ha!” idea

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Creative Implementation

Supervise the agency pre-, during and post-production

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Media Planning

Supervise media planning and implementation with media agency

Is your marketing team feeling jaded and advertising is stuck in a rut?

Don’t worry, I can rejuvenate ideas and creative thinking via a special one-day Ad Workshop Training workshop.
This workshop will:

  • Give a framework for studying the consumer, their life and their purchase journey to extract insights
  • Help derive the brand proposition that works better with consumer insights
  • Develop that crucial link between brand proposition and a great creative idea
  • Give tools and frameworks for developing brand creative signatures and do’s and don’ts

Digital Marketing

Make every Rupee you spend on digital marketing count. Whether it is customer acquisition, or generating repeat visitors and purchasers, I will help you set up the right methods and processes to make it work.

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Overall digital marketing strategy

Define strategy for online marketing as per consumer touchpoints and buying journey, and prioritize budgets

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Performance marketing

Guide you for lead-gen and customer acquisition/retention

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Process Management & Tracking

Set up and help implement processes for timely execution and tracking performance

Content & Social Media Marketing

My successful methods will help you acquire, engage and influence your consumers on social media.

Take advantage of my trademark “Involvement-Purchase Channel Matrix” model to define the right type, place and time to use content marketing in conjunction with social media and other channels.

  • Generate the right content to help your customers and create pull-engagement
  • Create social media strategy and help execute communication tracks of brand awareness and consideration, engagement, customer acquisition and retention

Don’t know how and where to start with Content Marketing?

My full-day Training workshop for Content Marketing will help your team get kickstarted.
This workshop will:

  • Give a framework for creating a content strategy in line with your business and brand goals
  • Determine type of content and how to generate text, image and video content for best results
  • Show you best practices of how to utilize various social platforms to seed and exploit your content
  • Help you measure and track the effect of content marketing

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