Tough time, is it?
Too much pressure of Sales numbers forcing you to compromise? CFO cutting your budgets and now you can’t do the marketing you planned for? And oh, HR is denying you new hiring since overheads are a problem?
You can whine all you like that you’re not doing “good marketing” because your resources are constrained, and other departments are affecting your work. Or, you can adapt your imagination and execution to do great work within those constraints.
Sales guys are pushing for what they’re meant to. The trolls in Finance are relentless in doing what they’re supposed to. HR is managing people overheads with aggressive intent. Everybody is doing their jobs. Then what’s stopping you from practicing your craft?
Stop whining and do some marketing!
By Lk Gupta