- Performance marketing to get initial scale
- Laser-focused Brand identity and strategy development
- Right marketing mix – efficient and effective spend
Let CMOnow get you Marketing expertise that works for your short-term and long-term business objectives
CMOnow provides multi-channel marketing consultancy service for B2C businesses. With my over 25 years of experience, you are guaranteed to get advice and implementation that will create an impact on your business.
Get end-to-end marketing strategy and implementation without hiring a full-time CMO
If you are a young startup
Stuck for growth?
- Unlock new segments and geographies – get new scale
- Brand repositioning for winning with consumer
- Scale up with advertising and promotional reach
Offline Looking to go Digital
- Complete digital marketing strategy and help in execution
- Content creation and content marketing
- Social media marketing
I help you make all the right moves with marketing and media choices
I help you make all the right moves with marketing and media choices
Brand Identity
Insightful and robust process for differentiated brand strategy and go-to-market action plan
ATL advertising
From effective brief to impactful ads, media execution and measurement
Digital Marketing
Comprehensive strategy across search, display, direct and social marketing
Social & Content
Ahead-of-the-curve content marketing and social media activation
Our Mission
CMOnow aims to make available top caliber marketing knowledge and practices to every small and medium-sized company that does not have access to senior talent and best practices. Our vision is to help every company improve customer value through great consumer experience, whatever the category or scale.
About Lk Gupta
I’m a seasoned professional with over 25 years in the field of marketing. I have nurtured brands and businesses in blue chip companies – Procter & Gamble, Gillette, LG Electronics, and in highly successful Indian tech startups – redBus.in and CarDekho.com.
I’m a seasoned professional with over 25 years in the field of marketing. I have nurtured brands and businesses in blue chip companies – Procter & Gamble, Gillette, LG Electronics, and in highly successful Indian tech startups – redBus.in and CarDekho.com.As Chief Marketing Officer, I have championed the cause of marketing leading business growth whilst empowering consumers to make the best decision for themselves, and for marketers to use insights and analytics to constantly sharpen the brand’s proposition.
What Entrepreneurs Say
Before Lk joined redBus, we hadn't done any ATL marketing. Lk has vast experience in designing ATL campaigns and this was very helpful to us. One such campaign to introduce mobile app to our customers was so successful that it inverted our web vs mobile booking share!
Phanindra Sama, Co-founder & Former CEO, (redBus.in)
Lk comes with a solid strategic thought process coupled with a drive to execute marketing for results. Starting from scratch, with his immense experience he helped define the brand CarDekho, and built a full offline and online marketing team and processes within months. His launch of a series of highly impactful TV and social media campaigns helped CarDekho scale amazing results under his marketing leadership.
Amit Jain, Co-Founder & CEO, GirnarSoft (CarDekho)
We couldn't have asked for a better marketer to lead us before and during launch of icanstay.com. Lk has helped us improve and sharpen our product proposition and brand identity. A new product & concept has to be explained to the consumer, and Lk prepared the icanstay campaign and communication simple & elegant.
He has practically built our entire media strategy, be it performance marketing or brand marketing on social media. His keen sense of consumer insight helped us to develop and refine all our consumer touch points on the web, in the app and in our outreach tools like emailers, notifications and social media. With Lk around, marketing at a startup is always in good hands. Looking forward to a long term association with him.
